We’ve worked so hard this year that my wife insisted that we do something special for my birthday.
Despite Lake Ontario being a huge reason for my move to Toronto from Kitchener, I rarely get to the marvelous Great Lake with my busy work hours. My wife and I own and operate a cannabis consulting business. We work with cannabis dispensaries and grow operations to get them the best marketing solutions and plans for growth and sustainability. With hundreds of cannabis dispensaries operating within the city of Toronto, you have to do a lot to stand out among the pack. I understand why it’s so easy to assume that it’s all about branding, or just customer service, or simply the potency of the products you sell. In reality, it’s all of these factors plus so many more that are too numerous to simply rattle off in a short list. In fact, every dispensary is in a different place on the road to success, with some right out the gate and others with just a few kinks to fix before exploding with popularity. The reality is that you can’t assess each dispensary or grower with the same metrics and you need to give each client a special approach that acknowledges their strengths and weaknesses. We’ve worked so hard this year that my wife insisted that we do something special for my birthday. That’s when I thought back to the reasons that brought us to Toronto in the first place, and that’s when I thought about Lake Ontario again. We went kayaking in the lake for my birthday and I had the most fun I have had in years. We took a package of pre-rolled joints with us and had lots of fun in the process.